Sure, we all know by now that Google houses just about every dirty secret for Broadway (you might as well throw in Las Vegas shows as well). All of our discounts, stinky reviews, customer complaints and Reidel rants are a …

For Broadway, the way we traditionally position what people say about our shows is through advertising quotes and testimonials. In short, it’s always been handled in a very controlled format where we can control the exact messaging. With the emergence …

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We’ve had a lot of coverage on how teens interact with brands. The following article covers many of the trends and habits of teens but pointed out some interesting data on the role that parents play in influencing teens’ online …

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How will Broadway expand it’s wings into the highly lucrative 25-35 year market of young urban professionals?  The answer is proving to be not that simple.

Advertising  to this market on a typical Broadway budget is not a feasible option …

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We all know that advertising to a non-traditional theater base is often like hitting a moving target. Sure, there are organizations like Plum Benefits that effectively recruit the non-traditional base, but from an advertising perspective it’s not often that we …

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Here is an interesting article from The New York Times about a recent “Word-of-Mouth Association” conference. It talks about the emergence of a word-of-mouth marketing industry and how companies are beginning to think more strategically about using it in their …

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We’ll be the first to admit that we hate comparing theatre to the film industry. Price point, accessibility and the consumer experience and are on complete opposite sides of the spectrum.

With that said, we do think there is something …

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So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the “chatter” or “buzz” that comes from that television appearance? It’s easy to watch short-term ticket sales but gauging word-of-mouth is much …

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