So, who actually pays full price for Broadway tickets anymore?  I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system.  The information we received may surprise you.

First, I …

It really does begin to feel like a broken record. “This social media and engagement stuff is quite exciting, but does any of this really drive ticket sales?” I must get asked this question at least once a week. It’s …

For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, …

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …

Jim Royce, April 2010

We’re in an economic time when every business and arts organization needs to look intently at its core audiences.  They already know you and may be easier to attract than a newbie.

Ask yourself: what can …

Here’s an unfortunate example of good intentions gone horribly bad. A local news station used interactive billboards that pulled in the latest tweets from their Twitter page and, well, I’ll let the local paper tell you what happened. According to …

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Click here profiles of forty different brands using Twitter!

Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s really …

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Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years, at least five lawsuits–and possibly …

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