With a strong majority of tickets being purchased by women, it’s important to have an understanding of how they use the Internet. Here is an interesting study that looks specifically at African American women and how they utilize the Internet …

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So, next time you’re drafting that email offer for one of your productions, consider the following information about mom’s using the Internet from a study conducted by Lucid Marketing.

“The vast majority of Moms surveyed, 86.6 percent, said they sign …

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