Just about every marketing plan ever created for a Broadway show put the 35 – 54 year old mom as the primary target market. Here’s a really informative article that dives into this demographic by looking at what is labeled …

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2007 will go down as the year women tipped the scale to become the majority with more than 50% of online users. That’s fantastic news for theater marketers! Here is a great breakdown of ‘what women want’ online from an article recently …

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With most theatrical marketers targeting female ticket buyers, I thought this article from the Center for Media Research would be of great interest to many of our readers. Let me introduce you to the Content Responsibles, The Natural Hybrids, The …

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Here’s a new demographic that theater marketers must begin paying closer attention to. Meet the ‘Alpha Mom’.

According to a recent USA Today story, "they are educated, tech-savvy, Type A moms with a common goal: mommy excellence. She is a …

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So, how can the theatre world target the mothers of the world? Here’s an interesting report on how mothers consume media and what their general preferences are.

- Contrary to the scheduling of traditional morning and evening news programming, …

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So, we know the theatre world loves the 40-50 year old women as a ticket buyer. The question always lingers on how we reach them. Here’s an interesting study on working mothers that sheds some interesting light on their media …

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We came across an interesting report that takes a closer look into how women shop. While the article doesn’t say the age group they focused on nor does it cover entertainment purchasing, I think there are some interesting points to …

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So here are some research tidbits to consider when developing your next campaign:

Men are more self-assured in the online information glut.
Men are more comfortable than women in navigating the frenetic, crazy mess that is the Information Superhighway. …

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- Out of the top travel websites, Expedia significantly outperforms both Orbitz and Travelocity in both unique visitors and conversion rates. Read this study. (more)

- In a study about mothers using the Internet, the vast majority of Moms surveyed, 86.6 percent, said they sign up for newsletters and promotions in order to receive coupons or special discounts. (more)

“Media consumption across all categories, except reading magazines, is higher among men by an average of seven hours per week. The report says men are 60 percent more likely to research financial data than women. Women, however, are more inclined …

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