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Posted by Damian Bazadona [20 Jul 2006 | No Comment ]

Is it just me, or does YouTube feel like it could turn into a Napster-like situation all over again?  I remember the days when everybody had Napster and downloaded free music at will until the record companies stepped in and used

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Theatre Marketing »

Posted by Damian Bazadona [10 Jul 2006 | No Comment ]

What will be the first ‘American Idol’ for broadband?  There are plenty of players trying to answer that question right now.  On July 11, MSN will launch Fan Club which is a show that lets viewers watch and influence the

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Theatre Marketing »

Posted by Damian Bazadona [28 Jun 2006 | No Comment ]

First they send a cease and desist to YouTube to remove Saturday Night Live footage from their site… now they have inked a marketing partnership together.  I don’t get it.

In many respects, YouTube is about as hot as Napster

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Theatre Marketing »

Posted by Damian Bazadona [26 Jun 2006 | No Comment ]

Sure, it is clear that mobile video will continue to grow.  The question really is how fast will it grow?  Here is an excerpt from a recent PC Magazine article. The Broadcast and Unicast Mobile TV Services study was conducted

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Theatre Marketing »

Posted by Damian Bazadona [13 Jun 2006 | No Comment ]

comScore Networks has just released a new video metrix service to help advertisers gauge the effectiveness of video advertising.

We are currently running a ton of online video advertising and think it’s a natural fit for the Broadway market (assuming

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Theatre Marketing »

Posted by Damian Bazadona [31 Mar 2006 | No Comment ]

According to a new report, one in four web users view video online at least once a week. Here are the key statistics from the report:

Who are they?

  • Almost two-thirds–65 percent–of those who view Web video at

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Theatre Marketing »

Posted by Damian Bazadona [12 Mar 2006 | No Comment ]

“Contrary to public perception, it’s not just ‘college kids’ or ‘bleeding edge’ Internet users who are streaming videos,” said Erin Hunter on behalf of a group that conducted a study surrounding online video usage. “This creates a fantastic opportunity for

Click here to read more about the new study.

Theatre Marketing »

Posted by Damian Bazadona [9 Mar 2006 | No Comment ]

What if we told you that a bootleg video of your entire production may now be freely available online as you read this?

A few weeks back we received an email alerting us that a bootleg of one of our

Click here to request Google to remove show footage.

Theatre Marketing »

Posted by Damian Bazadona [23 Jan 2006 | No Comment ]

We’ll be the first to admit that we hate comparing theatre to the film industry. Price point, accessibility and the consumer experience and are on complete opposite sides of the spectrum.

With that said, we do think there is something

Click here to read the complete study.

Theatre Marketing »

Posted by Damian Bazadona [12 Jan 2006 | No Comment ]

Both Google and iTunes have begun some form of free distribution of user submitted content. Currently, there is a very big opportunity for shows to take advantage of this. If you have video footage at your disposal that has the

Click here to read the recent Google announcement.