Articles tagged with: Video
Film Marketing »
Google has far from a perfect record, but anytime they launch something new it’s definitely worth keeping an eye on. Claiming their newest offering – Google TV – will “change the future of television”, there are plenty of reasons to …
Theatre Marketing »
A very common question we get from clients about online video is, “how long should our video content be?” The answer isn’t really cut and dried, because it depends on the quality and substance of the video. But, in general, …
Theatre Marketing »
NBC Universal and News Corp have joined forces to create a yet-to-be-named venture focused on distributing premium online video content over a network of sites estimated to reach 96% of all U.S. Internet users.
What this will mean for …
Theatre Marketing »
So all the rage is VIDEO, VIDEO, VIDEO. Now ask the consumer what they think about online video when you sprinkle some advertising into the mix. Not surprising, more than 78% of users referred to the advertising as intrusive. When …
Theatre Marketing »
Well, it looks like Disney has had it with YouTube. According to Reuters, "A senior Walt Disney Co. executive said she sees limits to how long her company will tolerate copyright infringement of its programming by users of Google’s online …
Theatre Marketing »
And the lawsuits continue. "Continuing its aggressive campaign to remove unlicensed clips from video-sharing sites, Universal Music Group Friday sued social networking site MySpace.com for copyright infringement. The suit charges that MySpace doesn’t adequately police users from posting Universal-owned clips. …
Theatre Marketing »
According to a study commissioned by online audio and video search engine Podzinger, "consumers typically only play 15% of an entire online video or audio. The study also indicated that consumers are willing to tolerate 10- to 15-second video ads …
Theatre Marketing »
We recently received an email from YouTube notifying us that one of our clients videos has been removed due to copyright infringement. The request was put in by a major union to have the video pulled off YouTube. Our client told us they had paid the rights to use it online, so we don’t understand why they just removed it without notice.
The lesson here is that similar to MySpace, your content can be pulled without notice so beware about relying too heavily on these sites for your marketing/promotions.
You have to keep in mid that Youtube, in particular, is under heavy scrutiny for housing copyright material and is trying to protect their name by pleasing content owners. If they get a complaint about copyright infringement, it looks as though they will play on the safe side and remove the content without any notice to you. Here is a copy of the letter we received:
Dear Youtube Member:
This is to notify you that we have removed or disabled access to the following material as a result of a third-party notification by {UNION NAME PROTECTED} claiming that this material is infringing:
CLIENT NAME GOES HERE – PROTECTING CLIENT IDENTITY Please Note: Repeat incidents of copyright infringement will result in the deletion of your account and all videos uploaded to that account. In order to avoid future strikes against your account, please delete any videos to which you do not own the rights, and refrain from uploading additional videos that infringe on the copyrights of others. For more information about YouTube’s copyright policy, please read the Copyright Tips guide.
If you elect to send us a counter notice, to be effective it must be a written communication provided to our designated agent that includes substantially the following (please consult your legal counsel or see 17 U.S.C. Section 512(g)(3) to confirm these requirements):
(A) A physical or electronic signature of the subscriber.
(B) Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled.
(C) A statement under penalty of perjury that the subscriber has a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.
(D) The subscriber’s name, address, and telephone number, and a statement that the subscriber consents to the jurisdiction of Federal District Court for the judicial district in which the address is located, or if the subscriberis address is outside of the United States, for any judicial district in which the service provider may be found, and that the subscriber will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.
Such written notice should be sent to our designated agent as follows:
DMCA Complaints
YouTube, Inc.
PO Box 2053
San Mateo, CA 94401
Email: copyright@youtube.com
Please note that under Section 512(f) of the Copyright Act, any person who knowingly materially misrepresents that material or activity was removed or disabled by mistake or misidentification may be subject to liability.
Sincerely,
YouTube, Inc.
Theatre Marketing »
Let’s not forget that the web is one of the few active mediums in which we talk with consumers. People online have some kind of direction and purpose and, unlike passive mediums like TV and/or radio, web advertising can quickly …
Theatre Marketing »
I think it’s fair to say that the concept of select distribution has been forever disrupted with the advent of the Internet. We’ve seen discount offers which used to be given to a select few now being proliferated online on …
