Let me start with the fact that my iPhone rocks. I guess not the actual iPhone itself, since I have specific issues I wish could be fixed  (the keyboard really does stink), but rather the security blanket it has created …

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A very common question we get from clients about online video is, “how long should our video content be?” The answer isn’t really cut and dried, because it depends on the quality and substance of the video. But, in general, …

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With most theatrical marketers targeting female ticket buyers, I thought this article from the Center for Media Research would be of great interest to many of our readers. Let me introduce you to the Content Responsibles, The Natural Hybrids, The …

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Through a show of hands, who really believes the following statement – ‘"for the month of May, 39% of visitors to Facebook.com were over the age of 35." That’s what a new research study) is claiming. Personally, I think …

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Here’s a great story by Brandweek examining the complex equation of engaging teens with brands. According to a new study, nearly half of teens surveyed said they tend to stick with a few of the brands they really like, but, …

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Here’s a new demographic that theater marketers must begin paying closer attention to. Meet the ‘Alpha Mom’.

According to a recent USA Today story, "they are educated, tech-savvy, Type A moms with a common goal: mommy excellence. She is a …

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Here’s a great overview of statistics from online market research service Vizu Answers and Advertising Age that can help shed some light to those interested in advertising on popular blogs. We do a ton of initiatives with many blogs including …

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41% of consumers in a recent study said a frustrating online experience would make them less likely to shop at that retailer’s physical store. In addition, 82% of consumers surveyed reveal a frustrating shopping experience will make them less likely …

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So, how can the theatre world target the mothers of the world? Here’s an interesting report on how mothers consume media and what their general preferences are.

- Contrary to the scheduling of traditional morning and evening news programming, …

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So, we know the theatre world loves the 40-50 year old women as a ticket buyer. The question always lingers on how we reach them. Here’s an interesting study on working mothers that sheds some interesting light on their media …

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