Articles tagged with: Usage Behavior
Theatre Marketing »
For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, …
Theatre Marketing »
For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee, …
Theatre Marketing »
I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the …
Arts Marketing, Headline, Live Event Marketing, Theatre Marketing »
Theatre Marketing »
Theatre Marketing »
Theatre Marketing »
We have so much data floating around our office at the end of a quarter, I’m like a kid on Christmas morning (yes, I realize I’m a complete nerd). Each quarter, we do a deep dive analysis into survey data …
Theatre Marketing »
Theatre Marketing »
Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …



