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Articles tagged with: Usage Behavior

Theatre Marketing »

Posted by Richard Le Cocq [24 Sep 2010 | No Comment ]

For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely,

Theatre Marketing »

Posted by Richard Le Cocq [18 Sep 2010 | No Comment ]

For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee,

Theatre Marketing »

Posted by Richard Le Cocq [23 Aug 2010 | No Comment ]

I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the

Arts Marketing, Headline, Live Event Marketing, Theatre Marketing »

Posted by Erik Gensler [19 May 2010 | No Comment ]
A Listening Strategy for Your Website
Do you know why users are coming to your organization’s website?  I mean specifically.  Can you tell me what percentage are coming to purchase tickets, what percentage are coming to research your upcoming show, what percentage are coming to find

Theatre Marketing »

Posted by Damian Bazadona [29 May 2009 | No Comment ]

Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s really

Read on.

Theatre Marketing »

Posted by Damian Bazadona [25 Apr 2009 | No Comment ]

We have so much data floating around our office at the end of a quarter, I’m like a kid on Christmas morning (yes, I realize I’m a complete nerd). Each quarter, we do a deep dive analysis into survey data

Theatre Marketing »

Posted by Damian Bazadona [24 Apr 2009 | No Comment ]

Here’s an interesting article that dives into a variety of topics of how and why people use Twitter. I can say that from our internal agency survey to over 1,500 theatergoers last quarter, usage of Twitter has seen a 100%

Read on.

Theatre Marketing »

Posted by Damian Bazadona [21 Jan 2009 | No Comment ]

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the