Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

So, tonight a group of friends will come together at your show for a ‘girls night out’.

One of those folks will share video footage they shot on their mobile device from that night out with a friend… that friend …

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We’ve had a lot of coverage on how teens interact with brands. The following article covers many of the trends and habits of teens but pointed out some interesting data on the role that parents play in influencing teens’ online …

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Are you looking to target the tween market for your production? Well, then you should become aware of virtual sites such as Stardoll, Doppelganger, Club Penguin and Gaia Online which are rapidly attracting a strong tween and teen market base. …

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Last week, we wrote an article on a new threat for the long-term success of MySpace and other social networking channels. That threat was sexual predators.

A few days ago, we received the following article from MediaPost.com.

“SOCIAL NETWORKING SITE MYSPACE MIGHT soon get a “safety czar,” according to The Wall Street Journal . News Corp., which purchased the popular site last year, is also considering other measures–like blocking search terms that sexual predators might use to find youngsters–according to the Journal . The moves come as the site has been plagued by reports that sexual predators troll the site looking for underage victims.”

Just wanted to keep you all posted on this as MySpace is quickly emerging as a major player in reaching younger audiences.

Thank you MediaPost for this lead.

In many circles, Myspace is considered hotter than Google.   Some measurements actually show MySpace getting more eyeballs than Google.  With its tremendous growth in popularity has come a threat that it is struggling to deal with.  That threat is …

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There is little evidence to suggest that advertising to the teen market really results in direct ticket sales. Fact is, they are a moving target and we aren’t even on their radar for mulitple reasons.

So, then how do you …

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Click here to read the complete study.