We’ve said it time and time again but it’s clear that the web is becoming more and more integrated with how people consume media. Research clearly indicates that we live in a ‘multi-tasking world’ and people consume their media the …

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It’s hard to find any good news in advertising today if you ask me. Sure, it’s getting easier to segment your market. Here’s some bad news for TV advertising. According to McKinsey consulting, by 2010, traditional TV advertising will be …

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These guys never stop. Google is now exploring audience measurement in the TV sector. Read this excerpt from an article released in WebProNews.com.
"Google recently won an award for a paper (PDF)on interactive television applications that wirelessly link your …

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According to a new report, “the average online consumer spends the same amount of time on the Web, as they do on TV.” So, what does that mean for print? Not good news.

According to Jupiter Research, “even the …

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So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the “chatter” or “buzz” that comes from that television appearance? It’s easy to watch short-term ticket sales but gauging word-of-mouth is much …

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So, web ads have received a lot of press over the past few years about being too intrusive. Now, TV has some heat coming their way.

USA Today reports that fans of Desperate Housewives, Lost and other top shows have …

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So, can a television ad really drive online traffic? Consider this.

“The number of minutes adults spend simultaneously surfing the Web and watching TV has increased a dramatic 72 percent, from an average of 174 minutes per week in 2001 …

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