For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee, …

Google has far from a perfect record, but anytime they launch something new it’s definitely worth keeping an eye on.  Claiming their newest offering – Google TV – will “change the future of television”, there are plenty of reasons to …

This topic has been discussed plenty of times in ad meetings over the years – during high tourist seasons, is running TV advertising an effective way of reaching tourists while they are in NYC, particularly in their hotel room? Is …

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So, do you remember all of those TV commercials that you fast forwarded through last night during your nightly dose of “So You Think You Can Dance?” – me neither.

Well, according to a new study on viewer responses …

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NBC Universal and News Corp have joined forces to create a yet-to-be-named venture focused on distributing premium online video content over a network of sites estimated to reach 96% of all U.S. Internet users.

What this will mean for …

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According to a new study examining consumers’ attitudes towards digital media, “as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.” David Poltrack, Chief Research Officer for CBS Corporation and …

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Well, for now, not many people.  According to a new study, "less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing – up from about 2% a year ago."  I guess …

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Did you know that 4 to 7 p.m. is considered prime time for Verizon on its V Cast Internet service – the evening rush hour? Or, that from 3 to 5 p.m. is the peak of prime time for video …

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So, you are about to spend $500,000 on television advertising. Without any thought, the web will naturally be an extension to the television campaign. People will see your ad and use the web to learn more. But, if you want …

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Here’s some good news for local television stations and theater marketers.  While the web has had a huge impact on how consumers get their news at a national level, here is a very interesting research report stating that 75 percent …

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