So, here may be one good reason you consider advertising on NYTimes.com. According to a new study by the National Newspaper Network and the Newspaper Association of America, based on online interviews of 1,501 adults conducted in September and October, …

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For productions seeking to reach a younger demographic, the idea of advertising in online and video games is becoming a hot topic of discussion. The article below speaks of the four primary options advertisers have to reach their target audiences …

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The question of Internet usage among older adults continues to come up in marketing and advertising discussions. Do they purchase online? Do they research online? Are they receptive to advertising online? According to the study, “Over the next five years, …

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We recently launched a multi-show campaign targeting tourists before they arrive in New York City. Across six shows, we saw overall sales of over $500k in the bank during the most difficult time of the year for shows to sell …

Read more research about online travel planning here.

Let’s pretend I’m the Producer of a show and ‘Jeff’ is a travel agent who sells Broadway tickets. Like most shows do, I send out an email blast with a special discount offer of 2 for 1 tickets to a …

Reaching tourists is a critical component of any marketing and advertising strategy for live entertainment productions. While the Internet has opened up a variety of channels to reach them, it’s still a difficult task to accomplish on a typical production …

Click here to access the story (click on the 2006 Las Vegas Visitor Profile Study link)

Is it time for Broadway to begin showing virtual tours of their theatres? We charge over $110 a ticket, so it’s fair to assume that the consumer wants to know what they are getting for their dollar. We talk about …

Click here to read more.

Yeah, we all know about Expedia and Travelocity… but, there is a new player in town adding a new twist to the travel planning picture. It’s called Travelistic and seeks to use consumer-generate video as it’s platform for content. In …

Click here to read more.

Ten NYC parks are about to be equipped with wireless Internet access (sorry Staten Island - you are the only borough not included in the initial proposal.)  This is potentially a ripe new channel to reach tourists in the city.  A …

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Ok, so we are taking this story in it’s entirety from an email we received.  There was no link to it… but it’s an interesting read.  Thanks Media Post.

Spending on online leisure travel will climb to $77.7 billion this year, marking a 20 percent increase from 2005, according to new estimates by eMarketer.

This estimated double-digit gain, though impressive, marks a moderation of growth from the last two years. In 2004, online travel spending surged 28 percent, while last year, the increase came to 24 percent, according to eMarketer.

EMarketer also forecasts that online travel will continue to grow, reaching $122.4 billion in 2009.

But, while consumers increasingly turn to the Web to book flights and rooms, many won’t do so from online travel agencies like Orbitz and Expedia, according to eMarketer. "The majority of online travel sales will take place on supplier Web sites at the expense of online travel agencies. Going forward, this gap will only widen," states the report.

Given the fact that growth will moderate, online travel distributors might need to experiment with new programs to remain competitive.

One possibility, says eMarketer, is that online travel agencies can offer visitors deals on other non-travel products. Citing data from comScore, eMarketer reported that consumers who buy travel online are more likely than other Web users to purchase event tickets and cards, greetings or gifts. "An online travel distributor might use these findings to attract advertisers or to form partnerships with e-tailers," suggests eMarketer.