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Articles tagged with: Tourists

Theatre Marketing »

Posted by Richard Le Cocq [30 Jul 2010 | 3 Comments ]

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my

Theatre Marketing, Travel Marketing »

Posted by Damian Bazadona [1 Jun 2009 | No Comment ]

At a recent travel conference, I noticed something that was very disappointing – Broadway is missing out on significant opportunities happening in the travel industry. Here were all of these travel brands saying “we need to find new ways to

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Travel Marketing »

Posted by Damian Bazadona [28 May 2009 | No Comment ]

I’ve seen numerous reports that say, for the most part, we will see the same number of travelers this year in major markets (including New York City) but I’m consistently seeing data showing that consumers will be spending significantly less

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Theatre Marketing »

Posted by Damian Bazadona [21 Jan 2009 | No Comment ]

Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story:

“As promised, the California assembly is considering a bill that would place

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Live Event Marketing, Theatre Marketing, Travel Marketing »

Posted by Damian Bazadona [2 Sep 2008 | No Comment ]

This topic has been discussed plenty of times in ad meetings over the years – during high tourist seasons, is running TV advertising an effective way of reaching tourists while they are in NYC, particularly in their hotel room? Is

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Theatre Marketing »

Posted by Damian Bazadona [7 Jun 2008 | No Comment ]

The weakening dollar and what may very well be a US recession – the perfect blend of market conditions that make the international tourist a very tempting figure for live entertainment productions.

Looking at the New York market, last

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Theatre Marketing »

Posted by Damian Bazadona [25 Apr 2008 | No Comment ]

Here’s some helpful information about a prime Broadway demographic – Babyboomers. I’ll keep it simple and bullet point some key quotes directly from the story. Here’s what you need to know:

- 72 percent of those aged 50 to

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Theatre Marketing »

Posted by Damian Bazadona [24 Feb 2008 | No Comment ]

Here’s an interesting new initiative coming out of Las Vegas. Based on a similar model to Facebook and MySpace, "MyVegas gives tourists a virtual meeting place where they and their friends can choose a hotel, buy tickets to events and

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Theatre Marketing »

Posted by Damian Bazadona [18 Dec 2007 | No Comment ]

Between the stale pretzels and the dixie cup of water, there’s some new entertainment making its way on to your future flights. It’s Internet access!

This has been discussed for quite some time but it looks like there is

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Theatre Marketing »

Posted by Damian Bazadona [17 Dec 2007 | No Comment ]

I know I sound like a broken record at this point, but it’s clear that consumers are having a much larger impact on the way brands are both built and shaped. Whether they loved your show or hated it, they

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