Ok, so I’m over exaggerating but let’s do a quick recap… StubHub, which is one of the largest ticket resale websites, just opened a storefront on 40th and Broadway. I’m a consumer, I want tickets for a show tonight, I …

Read On

Take a look at this – Major League Baseball has struck a deal with StubHub on the resale of tickets. In short, MLB is now getting a cut of the profit of the secondary market and is trying to get …

Read On

Thanks Jim M for this very interesting article from Time Magazine on the ticketing industry and the competition heating up around Ticketmaster. It looks into the secondary market and, with the change in the new resale laws, how the competition …

Read On

So where do the sales come from for a typical Broadway show?  We were able to find some answers that you may find interesting.

According to rough estimates we obtained from Telecharge, here is a look at an average breakdown of total tickets sales for a typical Broadway show.

10% TKTS
10% Groups
25% Box Office
55% Telecharge

Of the 55% of tickets purchased through Telecharge, approximately 60% are made online.

What’s staggering is the rate of growth in online ticket sales.  More information on this topic to follow.

What is the number of people that attend Broadway theatre more than once a year?

What percentage of phone calls to Telecharge convert to ticket sales?

As the primary ticket selling agent for Broadway, Telecharge is one
of the few players in the industry that has a complete grasp on how
tickets for the entire industry are bought and sold.

We sat down with Jennifer Tattenbaum, E-Commerce Manager at
Telecharge.com, to help us get some insight on the state of Broadway
ticket buying patterns and what’s happening over at
Telecharge.com.  Please note that the answers to her questions are
just estimates based on a large sampling of shows.  These are not
exact figures so please don

Percentage of tickets bought online via Telecharge.com

Below is a look at the trend of the last five years of the percentage of online ticket sales in relation to the total sales made through Telecharge.  This includes phone sales but doesn

This article was passed on to us from a Situation Room subscriber {thank you Matt}.

The issue is revenue management and it has long been argued that the theatre world needs to embrace the airline ticketing model. Well, Christophe Imbert …

Click here to read more.

Fandango, the nation’s largest movie ticketing service, has partnered with TicketsNow.com to begin selling Broadway tickets.

So, is this good news for Broadway? Well, not exactly. We ran a search for a Wednesday night for a show that is currently …

Click here to take a look for yourself.

Ah, the great topic of ticket pricing. Do we raise our top ticket price? Do we offer more affordable pricing for sections of the theatre.

Now, the new hot topic may become variable pricing.

As we are sure many of you read last week in The New York Times, the concept of variable pricing may be hitting movie theaters in the near future. According to Peter C. Brown, who runs the nation’s second-biggest theater chain, AMC Entertainment, “I predict we will see it within a year.”

What is variable pricing? Well, in the case of the movie theater industry, it simply means you will pay more for a ticket on the weekends and less on weekdays. You’ll be able to buy a reserved seat in the center of the theater for a few extra dollars.

Should Broadway be next to follow? Should a ticket to a Tuesday night performance cost the same as a Saturday night performance? Should one show that opened to rave reviews have the same pricing structure of one that is simply not as “hot”?

Or, is this pricing strategy dangerous for Broadway or simply not feasible?

So, we’ve all heard the record spending online. But, what reports fail to mention is that customer satisfaction in the online buying experience has dipped. As companies shift to pushing their operations online, they are not keeping up with customer …

Click here to read more from the study about customer satisfaction results from some of the larger retailers.