The following is an excerpt from an article that Jack Aaronson wrote in which he touches on the topic he calls “Pavlovian Marketing“.

I included this piece simply because it’s a very interesting comparison to Broadway marketing tendencies. You can …

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A new study states that 54 percent of online travel shoppers start planning at an online travel site because of the one-stop shopping convenience.

The research also found that 73 percent of respondents who purchased travel online researched travel at …

Go to Google and give it a try.

Broadway ticket pricing is anything but consistent. We have up to five different price points in the theatre, discounts in the market place, Broadway Box and the TKTS line to name a few.

A recent study done for a …

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Boy, oh boy, I wish there was a way we could streamline an affiliate model for theatrical productions. I want to develop an easy, efficient system that empowers smaller ‘influencers’ the ability and incentive to sell tickets to our productions. …

Click here to view a good primer on what and how affiliate marketing works.