Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

Brace yourself for the slew of rip-off pitches coming from the mobile advertising space. Mobile marketing is booming – and here come the vendors trying to capitalize on the hype. We’ve been doing a lot of mobile marketing campaigns over …

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Having been aggressively testing mobile marketing over the past year, it’s clear to us that this new form of marketing will be making its way into theatrical marketing plans in the near future. While it may not be right for …

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Just a quick heads-up for those of you trying to hit the NY Magazine crowd. According to Media Post, “New York magazine’s Web site, Nymag.com, is making its listings of nearly 5,000 restaurants and bars available via mobile phone. The …

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Yes, mobile marketing is on the rise. But, according to a new study, “while Americans are big spenders when it comes to entertainment content and services for consumer electronics such as the Xbox, Apple’s iPod, personal computers and high definition …

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OK – so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space.  That’s not what I’m advocating here. 

But, we did come across an interesting article that stresses the importance and direction of …

All theater marketers should give a quick read through this article.

According to a new study, mobile web campaigns may be ahead of their time. After researching a sample of mobile phone users, the study says:

“Although the ‘mobile Internet’ is the future, it is not ready for prime time …

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How do we attract younger audiences to attend theatre?

A new report sheds some very interesting light on this topic and introduces us to the 13-18 year old SuperConnector.

Take a look at what the a report by GenWorld suggests: …

Click here to read more about the very critical market that will emerge as the theatre audience of tomorrow.

With the rapid growth of cell phone usage, there is a large opportunity on the horizon for enterainment marketers. Google and many other companies are jumping into the game to offer free content which would be available on cell phones. …

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- A recent report projects 55 percent of the total U.S. at-home users are connecting to the Internet via broadband. Keep in mind that this doesn’t mean that they don’t connect via alternative methods (i.e., mobile, PDA, etc.) (more)

- A student’s mobile phone bill ranges from $41 to $60 per month, but 57.5 percent of students are on family plans and don’t pay the bills themselves. This backs the concept of mobile (cell phone) marketing to this audience. (more)

- So, why the big increase in online ticket sales? It could be tied to the improvements in connectivity. Broadband users spend 50 percent more than dial-up users. Or, maybe it’s because our audience is getting much more comfortable with the technology. (more)