Fact is, in the online world, teens expect customization. We have ‘My Space’… ‘My Yahoo’… what about MyBroadway.com (already taken by a cybersquatter)?

A new study not only boasts information we already know about rising Internet usage among the youth …

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- A recent report projects 55 percent of the total U.S. at-home users are connecting to the Internet via broadband. Keep in mind that this doesn’t mean that they don’t connect via alternative methods (i.e., mobile, PDA, etc.) (more)

- A student’s mobile phone bill ranges from $41 to $60 per month, but 57.5 percent of students are on family plans and don’t pay the bills themselves. This backs the concept of mobile (cell phone) marketing to this audience. (more)

- So, why the big increase in online ticket sales? It could be tied to the improvements in connectivity. Broadband users spend 50 percent more than dial-up users. Or, maybe it’s because our audience is getting much more comfortable with the technology. (more)