Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s really …

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Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

This past month we were involved in the launch of a new program on Broadway aimed to target students with our friends at Columbia University and Telecharge. The idea was simple. Shows want to reach younger audiences. Universities want to …

With the value of the dollar plummeting and with international audiences pouring in to the US, how and where we talk to international audiences is becoming more and more of a critical issue. With that said, we welcome Facebook’s new …

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We’ve had a lot of coverage on how teens interact with brands. The following article covers many of the trends and habits of teens but pointed out some interesting data on the role that parents play in influencing teens’ online …

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Here’s a great story by Brandweek examining the complex equation of engaging teens with brands. According to a new study, nearly half of teens surveyed said they tend to stick with a few of the brands they really like, but, …

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How do we attract younger audiences to attend theatre?

A new report sheds some very interesting light on this topic and introduces us to the 13-18 year old SuperConnector.

Take a look at what the a report by GenWorld suggests: …

Click here to read more about the very critical market that will emerge as the theatre audience of tomorrow.

The web presence of The New York Times has moved from being ‘ancillary’ to being ‘core’ according to Arthur Sulzberger Jr, Chairman and Publisher, The New York Times at a recent World Economic Forum.

Look out – that may be …

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There is little evidence to suggest that advertising to the teen market really results in direct ticket sales. Fact is, they are a moving target and we aren’t even on their radar for mulitple reasons.

So, then how do you …

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Click here to read the complete study.