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Articles tagged with: Technology

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Posted by Damian Bazadona [6 Feb 2006 | No Comment ]

Well, Mark Burnett has inked a deal with AOL to produce a new online-only broadband video reality series.

What’s most interesting as you will read in the article is that they are investigating the implementation of “hotspotting” technology which is

Click here to read more.

Theatre Marketing »

Posted by Damian Bazadona [12 Jan 2006 | No Comment ]

Both Google and iTunes have begun some form of free distribution of user submitted content. Currently, there is a very big opportunity for shows to take advantage of this. If you have video footage at your disposal that has the

Click here to read the recent Google announcement.

Theatre Marketing »

Posted by Damian Bazadona [20 Dec 2005 | No Comment ]

Video content is all of the hype right now. With the new technology being released on mobile devices, consumers could watch our b-roll footage, TV spots and cast interviews right on their mobile devices.

But, just because they could, doesn’t

Click here to read the study.

Theatre Marketing »

Posted by Damian Bazadona [14 Nov 2005 | No Comment ]

With the rapid growth of cell phone usage, there is a large opportunity on the horizon for enterainment marketers. Google and many other companies are jumping into the game to offer free content which would be available on cell phones.

Click here to read the complete story.

Theatre Marketing »

Posted by Damian Bazadona [17 Oct 2005 | No Comment ]

OK, so this topic may be a bit boring so beware. But, for those interested, it’s actually a rapidly growing marketing technology. It’s called RSS feeds.

What is it?

In a nutshell, RSS feeds allow you to subscribe to websites

Click here to read the complete story.

Theatre Marketing »

Posted by Damian Bazadona [29 Sep 2005 | No Comment ]

I love this story. Here is a study from London that looks into the everyday buzz builders and their tech savvy.

“A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends

Click here to read the complete story.

Theatre Marketing »

Posted by Damian Bazadona [23 Sep 2005 | No Comment ]

AOL has followed Apple’s lead into entering the podcast market. AOL will now begin hosting a directory of searchable podcasts which will help fuel this rapidly growing technology.

What’s even more impressive is that they partnered with a technology company

Click here to read more about AOL's launch.

Theatre Marketing »

Posted by Damian Bazadona [16 Sep 2005 | No Comment ]

Ok, so I must say, this study surprises me.

According to a new study, laptop PC’s aren’t just for mobile workers anymore. More and more vacationers are actually using laptops while they are on their vacation to help them gather

Click here to learn more.

Theatre Marketing »

Posted by Damian Bazadona [8 Sep 2005 | No Comment ]

- A recent report projects 55 percent of the total U.S. at-home users are connecting to the Internet via broadband. Keep in mind that this doesn’t mean that they don’t connect via alternative methods (i.e., mobile, PDA, etc.) (more)

- A student’s mobile phone bill ranges from $41 to $60 per month, but 57.5 percent of students are on family plans and don’t pay the bills themselves. This backs the concept of mobile (cell phone) marketing to this audience. (more)

- So, why the big increase in online ticket sales? It could be tied to the improvements in connectivity. Broadband users spend 50 percent more than dial-up users. Or, maybe it’s because our audience is getting much more comfortable with the technology. (more)