Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story:

“As promised, the California assembly is considering a bill that would place …

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So, tonight a group of friends will come together at your show for a ‘girls night out’.

One of those folks will share video footage they shot on their mobile device from that night out with a friend… that friend …

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For those of you that have doubted the future of mobile marketing, I highly encourage you to splurge on the new iPhone. Yeah, I admit, I caved into the hype… but after using it for the past few days, it’s …

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You could read the following as an "opportunity" for marketers or "a sad state" for American society but the evidence is in that people are more connected to technology than ever before. Here’s a recent story from the folks at …

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According to MySpace, this past week they accidentally deleted a host of accounts, triggering a wave of complaints on the blogosphere. They are calling it a ‘technical problem’. As we’ve reported in the past, MySpace.com will zap your account without …

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OK – so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space.  That’s not what I’m advocating here. 

But, we did come across an interesting article that stresses the importance and direction of …

All theater marketers should give a quick read through this article.

According to a new study, mobile web campaigns may be ahead of their time. After researching a sample of mobile phone users, the study says:

“Although the ‘mobile Internet’ is the future, it is not ready for prime time …

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Localized online marketing platforms are red hot right now for advertisers. New technologies continue to emerge to offer advertisers the ability to target consumers down to the street level.

We recently launched a campaign with HopStop (Mapquest …

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The Internet has moved into the spotlight during this year’s Olympic coverage.

According to Clickz.com, “current Olympic coverage and promotion is creating important new rules in how content is created, distributed, valued, and marketed.”

It shows how the website is …

Picture this scenario.

The Johnson’s are from out-of-town and visiting New York City. They are walking past your theatre and see a large plasma screen in the front of the theatre.  The screen displays an invitation to be