So, who actually pays full price for Broadway tickets anymore?  I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system.  The information we received may surprise you.

First, I …

For quite some time now airlines have been offering users the ability to select their seats online when purchasing tickets. In the past few years performing arts organizations have been implementing SYOS tools on their sites allowing patrons to choose their exact seat locations. As a consumer, I love being able to pick where I am going to sit both when I am planning an airplane trip and planning a night at the theater. As an arts marketer I know that building a flash-based SYOS tool on my website is expensive and resource-intensive. So the question I’ve wondered is: “is investing in SYOS technology worth it?”

If you are doing (or plan on doing) and work in the booming Las Vegas market, here are some tidbits of information you may find helpful. Did you know 20% of people that visit Las Vegas are first-time visitors? Or, …

Download the report from the LVCVA website.

More than 9 million Internet users in the United States downloaded podcasts to computers and mobile devices last month according to a new report released by Nielsen Analytics. In a study with 1,700 respondents, ten percent said they download eight …

Click here to read more

Every research report I’ve seen clearly states that an overwhelming % of people use the Internet first to research a product or service. Theater is no different. So, while online ticketing is certainly on the rise, don’t discount the fact …

Click here to read more.

Google!  That’s right, according to a new study that interviewed 1,200 females 16-25 years old, Google was chosen as their favorite site.  Coming in at #2 on the list was Facebook.com.  Check out the complete list below.  No big surprises. …

More stats are available here.

A new study was released that attempts to calculate the rate at which the number of people who read news stories on the web decays with time, and have found that most news becomes dated and unread after approximately a …

Click here to read more.

Would you be interested in putting advertising for your show in the background of a popular video game? Consider some of these statistics issued in a recent study relating to ‘casual gamers’:

- The survey challenged the notion that …

Click here to read more.

Score one for web advertising! Here is an excerpt from a recent Media Post story:

"Robert Coen, senior vice president and director of forecasting for Universal McCann, now predicts that Internet spending, excluding search, will surge to $9.705 billion this …

Click here to read more