For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, …

For me, the most exciting form of entertainment over the last few years hasn’t been Broadway recently adapting movies into musicals or the dawn of 3D cinema – it’s been television, in particular high-end produced American TV. We’re talking: Glee, …

This week the UK’s Independent newspaper online discussed the most successful movie campaigns of 2010. I’ve always considered film to be one of the more proactive leaders in entertainment who embrace digital and now it seems interaction is …

I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the …

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …

There is so much to be grateful for this Thanksgiving season. Personally, I’m celebrating my first holiday at home with my newly born son. Professionally, I have the most incredible staff around me and, at the same time, I have …

It’s been a hot topic for some time now – the question of whether or not your brand should have a presence on the popular social networks of Facebook, MySpace and Twitter.

I’ve been away for the past few months …

In case you needed any more research to show the impact that social media has had on consumer media consumption patterns, here’s an article highlighting the point that four out of five Americans now belong to a social network.

Now, I know there are still a ton of skeptics in our industry about the topic of social media and at what point is the investment worth it and at what size should that investment be. This is a good thing!

Winning in the social media space is not easy. There is a ton of hype and often little talk about the leg work and the extensive creative thinking that is needed to make a social media presence an impactful part of your overall marketing plan.

I think these are the right kind of discussions that we all should be having and I can tell you our agency is doing extensive research trying to develop some basic benchmarks for the industry. In the meantime, take a look at the following research report – these numbers really do highlight how the rate of growth in social media usage is absolutely staggering.

According to the article…

"We’d like to officially welcome you to The Facebook Age. Now, according to a new report from Forrester Research, more than four in five U.S. online adults report using social media at least once a month, while half report participating in social networks like Facebook. And while young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.

‘This means the time to build social marketing applications is now,’ said Forrester analyst and report author Sean Corcoran. ‘Interactive marketers should influence social network chatter, master social communication, and develop social assets — even if their customers are older.’"

Read on.

Click here profiles of forty different brands using Twitter!

Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s really …

Read on.