Articles tagged with: Search Engines
Arts Marketing »
So, I’ll admit that anytime the word ‘blog’ comes up I cringe. It’s one of the most overused words of 2008 and has made huge promises for many marketers that haven’t delivered the anticipated results. With that said, bloggers are …
Theatre Marketing »
Imagine the top ranked listing in Google for someone searching for your show is a direct pan from a critic or consumer blog. Imagine it’s a Michael Riedel rant that your show could be in big trouble. Don’t think that …
Theatre Marketing »
In a follow-up to yesterday’s story, here is some more coverage on the AOL search records from WSJ.com. This information is SO interesting to me as the research clearly shows that search engines are a critical entry point for a …
Theatre Marketing »
In short, the answer is simple – implement a supporting search engine marketing campaign.
In a study recently released by Advertising Age, over 66% of consumers regularly use the Internet while they are watching TV. In addition, over 80% of …
Theatre Marketing »
We hate to sound like a broken record but it’s just too important not to cover this topic again.
More than half of purchases related to consumer Internet searches occur offline, according to a new study by Google and …
Theatre Marketing »
Here’s something you should keep in mind for your next print to web campaign.
“Web surfers are using search engines to navigate their way to common web sites rather than typing the web site’s URL directly into their browser’s address …
Theatre Marketing »
The concept is easy: if a prospect calls a trackable phone number, you (the advertiser) pay a fee. So, instead of directing people to call the Telecharge/Ticketmaster phone number, you would direct them to call a trackable phone number in …
Theatre Marketing »
In a very interesting move that has the search marketing industry buzzing, Bill Gates has announced the idea of paying users who search the web using a Microsoft search engine. This isn’t a new concept (i.e., iWon.com) but could help …
Theatre Marketing »
When somebody is looking for information about your show, they most likely will access a search engine to find you. With that said, ever wonder how you are actually positioned when someone is searching for you?
Having your website being …
Theatre Marketing »
This past week, Geico settled a widely watched lawsuit it filed against Google. The terms of the settlement aren’t public, but that’s not really important. What is important for you all to know is the following:
“Google changed its trademark …
