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Posted by Damian Bazadona [18 Jun 2006 | No Comment ]

According to a new report from the Newspaper Association of America, advertising expenditures for newspaper web sites increased by 34.9 percent to $613 million in the first quarter versus the same period a year ago. Print advertising is not seeing

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Theatre Marketing »

Posted by Damian Bazadona [23 May 2006 | No Comment ]

According to a new report, “one in three Internet users visit newspaper Web sites at least once per month. That’s 55 million visitors to online sites compared with the 116 million who pick up a paper edition over the course

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Theatre Marketing »

Posted by Damian Bazadona [10 Feb 2006 | No Comment ]

According to a new report, “the average online consumer spends the same amount of time on the Web, as they do on TV.” So, what does that mean for print? Not good news.

According to Jupiter Research, “even the

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Theatre Marketing »

Posted by Damian Bazadona [3 Feb 2006 | No Comment ]

The web presence of The New York Times has moved from being ‘ancillary’ to being ‘core’ according to Arthur Sulzberger Jr, Chairman and Publisher, The New York Times at a recent World Economic Forum.

Look out – that may be

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Theatre Marketing »

Posted by Damian Bazadona [19 Oct 2005 | No Comment ]

Are our local newspapers missing the boat when it comes to their ABC listings?

So, they have ABC’s in print so people can look at a list of shows currently playing. But, how is this information offered on their websites?

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