Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …

$4 million dollars – that’s what I would venture to say is a pretty close estimate to the amount of advertising dollars spent on newspaper ABC listings by the Broadway industry last year. I don’t buy print advertising, so I …

With all of the recent changes in the newspaper industry, a new question is being asked as many begin to expand their presence online – does a print edition drive significant online readership? Last month, the Seattle Post-Intelligencer shuttered its print edition to move exclusively online. A little over a month after this change, it’s now being reported that SeattlePI.com (the official site for the former newspaper) experienced a 23% drop in website traffic while 75% of the top 30 online editions of newspapers saw double-digit upticks in traffic. Does this mean that the print edition was having that much influence on web traffic? If so, you can bet your bottom dollar that the other print publications exploring moving to a digital-only format had better readjust their website traffic projections upon making such a move. Our friends at the NY Times continue to lead the pack and were up 7% from last year at this time.

For what it’s worth – we still are yet to see a strong connection between print and online.

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So, it’s old news that print advertising is rapidly on the decline. At least the NY Times can begin charging admission for people to climb the Times building if things get ugly (full page rates get you a camera crew …

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With so much money spent on advertising in print for live entertainment, I saw this article to be particularly interesting.

In what I would suspect will be an increasing trend, The Capital Times, one of Wisconsin’s leading daily newspapers, will …

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Well, it’s official – the NYTimes.com is waiving it’s paid service. I guess the rumor was true.

Let me start with saying that I’m a fan of the NY Times online. They have a great group of people that …

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In yet another sign that print advertising is still a major channel in reaching the core theatrical market, here is an interesting report about empty nesters and their media consumption patterns after the kids have flown the coup. According to …

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While not surprising, it’s a major milestone for online advertising. Print advertising has been surpassed by online advertising as the marketing channel of choice for employers recruitment efforts. I would make the assumption that auto and real estate could very …

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Score one for print! While print advertising continues to take punches to the gut in the current market space, here’s some research that shows that print advertising should be an important part of your marketing mix. According to a new …

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There are clearly three things working against the print world right now: a slump in advertising sales, declining circulation and rising costs of newsprint. I think over time, supply and demand will ultimately stabilize the market for print advertising. Rates …

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