Here is a new advertising opportunity that may be an interesting way for live entertainment productions to reach its target audience. Advertising via podcasts.

This past week, a company by the name of Wizzard Media unveiled a new technology that …

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More than 9 million Internet users in the United States downloaded podcasts to computers and mobile devices last month according to a new report released by Nielsen Analytics. In a study with 1,700 respondents, ten percent said they download eight …

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CNN.com is about to launch six new video podcasts aimed to recruit younger viewers. What’s interesting is that they are actually ‘investing’ in podcasting (rather than just recycling content) by creating footage exclusively for four of the podcasts.

To …

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According to the writer of this article we found, “If ever there was a next big thing in online advertising, this is it.” Personally, I don’t agree with that statement but it is clear that the podcasting market is rapidly …

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Well, right now, not so big.

The hype of podcasting is beginning to slow.

According to a new report from Forrester Research, the growth of podcasting has so far fallen short of its great expectations.

• only one percent of

…

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So, the research clearly indicates that podcasting has a long ways to go before it becomes a mainstream medium, but at it’s current rate of growth it is poised to become an attractive outlet for advertisers and marketers.

Despite all the hype surrounding podcasting, eMarketer estimates that just 3 million Americans are active podcast listeners, and a total of 10 million people have ever downloaded a podcast to date. By comparison, the report estimates that U.S. broadcast radio still reaches close to 200 million Americans.

According to the report the podcast listening audience could be as large as 80 million by the decade’s end.

Despite the current smaller market of prospects, podcasting can be an extremely cost-effective route to reach new audiences. Apple’s iTunes gives you a stage to market to their millions of users for free. You just need to provide the relevant, compelling content and listeners will follow.

According to a new study, total media consumption increased throughout Europe in the past year and the Internet made the highest gains. So, this leads us to believe that Internet marketing will be a key channel to reaching international tourists. …

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I love this story. Here is a study from London that looks into the everyday buzz builders and their tech savvy.

“A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends …

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AOL has followed Apple’s lead into entering the podcast market. AOL will now begin hosting a directory of searchable podcasts which will help fuel this rapidly growing technology.

What’s even more impressive is that they partnered with a technology company …

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Podcasting, or ‘radio on demand’, is a red hot (probably over inflated) topic. Here is a good article on the ins and outs of the topic to get you up-to-speed on this new technology.

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