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Posted by Damian Bazadona [10 May 2010 | 8 Comments ]
Broadway’s Changing ABC’s

$4 million dollars – that’s what I would venture to say is a pretty close estimate to the amount of advertising dollars spent on newspaper ABC listings by the Broadway industry last year. I don’t buy print advertising, so I

Theatre Marketing »

Posted by Damian Bazadona [26 Apr 2009 | Comments Off ]

With all of the recent changes in the newspaper industry, a new question is being asked as many begin to expand their presence online – does a print edition drive significant online readership? Last month, the Seattle Post-Intelligencer shuttered its print edition to move exclusively online. A little over a month after this change, it’s now being reported that SeattlePI.com (the official site for the former newspaper) experienced a 23% drop in website traffic while 75% of the top 30 online editions of newspapers saw double-digit upticks in traffic. Does this mean that the print edition was having that much influence on web traffic? If so, you can bet your bottom dollar that the other print publications exploring moving to a digital-only format had better readjust their website traffic projections upon making such a move. Our friends at the NY Times continue to lead the pack and were up 7% from last year at this time.

For what it’s worth – we still are yet to see a strong connection between print and online.

Read on.

Theatre Marketing »

Posted by Damian Bazadona [29 Apr 2008 | Comments Off ]

With so much money spent on advertising in print for live entertainment, I saw this article to be particularly interesting.

In what I would suspect will be an increasing trend, The Capital Times, one of Wisconsin’s leading daily newspapers, will

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Theatre Marketing »

Posted by Damian Bazadona [17 Sep 2007 | Comments Off ]

Well, it’s official – the NYTimes.com is waiving it’s paid service. I guess the rumor was true.

Let me start with saying that I’m a fan of the NY Times online. They have a great group of people that

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Theatre Marketing »

Posted by Damian Bazadona [18 Aug 2007 | Comments Off ]

I don’t know about you, but something depresses me about the slightly slimmer NY Times. It just doesn’t feel the same. I’m a long-time reader and will continue to be, but I’m deeply concerned about the future of the newspaper.

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Theatre Marketing »

Posted by Damian Bazadona [8 May 2007 | Comments Off ]

Here is a great article that was sent to me from Las Vegas marketing guru Debbi Medsker that I thought was quite interesting which covers newspaper website audiences. Granted, it was released by the Newspaper Association of America which is

Click here to read the full story.

Theatre Marketing »

Posted by Damian Bazadona [12 Dec 2006 | Comments Off ]

So, we know the theatre world loves the 40-50 year old women as a ticket buyer. The question always lingers on how we reach them. Here’s an interesting study on working mothers that sheds some interesting light on their media

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Theatre Marketing »

Posted by Damian Bazadona [10 Dec 2006 | Comments Off ]

Score one for print! While print advertising continues to take punches to the gut in the current market space, here’s some research that shows that print advertising should be an important part of your marketing mix. According to a new

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Theatre Marketing »

Posted by Damian Bazadona [2 Aug 2006 | Comments Off ]

Has the online news growth hit a wall? Yes, it’s clear that far more Americans use the Internet to get their news than a decade ago. But, what’s not being talked about is that the rate of the online news

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Theatre Marketing »

Posted by Damian Bazadona [19 Jul 2006 | Comments Off ]

There are clearly three things working against the print world right now: a slump in advertising sales, declining circulation and rising costs of newsprint. I think over time, supply and demand will ultimately stabilize the market for print advertising. Rates

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