Articles tagged with: Newspapers
Headline, Theatre Marketing »
$4 million dollars – that’s what I would venture to say is a pretty close estimate to the amount of advertising dollars spent on newspaper ABC listings by the Broadway industry last year. I don’t buy print advertising, so I …
Theatre Marketing »
With all of the recent changes in the newspaper industry, a new question is being asked as many begin to expand their presence online – does a print edition drive significant online readership? Last month, the Seattle Post-Intelligencer shuttered its print edition to move exclusively online. A little over a month after this change, it’s now being reported that SeattlePI.com (the official site for the former newspaper) experienced a 23% drop in website traffic while 75% of the top 30 online editions of newspapers saw double-digit upticks in traffic. Does this mean that the print edition was having that much influence on web traffic? If so, you can bet your bottom dollar that the other print publications exploring moving to a digital-only format had better readjust their website traffic projections upon making such a move. Our friends at the NY Times continue to lead the pack and were up 7% from last year at this time.
For what it’s worth – we still are yet to see a strong connection between print and online.