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Articles tagged with: New York Times

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Posted by Damian Bazadona [16 Dec 2007 | No Comment ]

So, here may be one good reason you consider advertising on NYTimes.com. According to a new study by the National Newspaper Network and the Newspaper Association of America, based on online interviews of 1,501 adults conducted in September and October,

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Theatre Marketing »

Posted by Damian Bazadona [17 Sep 2007 | No Comment ]

Well, it’s official – the NYTimes.com is waiving it’s paid service. I guess the rumor was true.

Let me start with saying that I’m a fan of the NY Times online. They have a great group of people that

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Theatre Marketing »

Posted by Damian Bazadona [18 Aug 2007 | No Comment ]

I don’t know about you, but something depresses me about the slightly slimmer NY Times. It just doesn’t feel the same. I’m a long-time reader and will continue to be, but I’m deeply concerned about the future of the newspaper.

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Theatre Marketing »

Posted by Damian Bazadona [6 Aug 2007 | No Comment ]

Take a look at this – Major League Baseball has struck a deal with StubHub on the resale of tickets. In short, MLB is now getting a cut of the profit of the secondary market and is trying to get

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Theatre Marketing »

Posted by Damian Bazadona [3 Feb 2007 | No Comment ]

At an industry event this past week, Nicholas Ascheim, the company’s director of entertainment, video and audio products, said that he feels premium content behind a paid wall could potentially scare off new generations of readers. This is very interesting

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Theatre Marketing »

Posted by Damian Bazadona [3 Jan 2007 | No Comment ]

In yet another sign that print advertising is still a major channel in reaching the core theatrical market, here is an interesting report about empty nesters and their media consumption patterns after the kids have flown the coup. According to

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Theatre Marketing »

Posted by Damian Bazadona [2 Aug 2006 | No Comment ]

Has the online news growth hit a wall? Yes, it’s clear that far more Americans use the Internet to get their news than a decade ago. But, what’s not being talked about is that the rate of the online news

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Theatre Marketing »

Posted by Damian Bazadona [23 May 2006 | No Comment ]

According to a new report, “one in three Internet users visit newspaper Web sites at least once per month. That’s 55 million visitors to online sites compared with the 116 million who pick up a paper edition over the course

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Theatre Marketing »

Posted by Damian Bazadona [9 Feb 2006 | No Comment ]

According to a recent story in the Hollywood Reporter, over 90% of 18-35 year olds go online to receive information about movies.

If you were to conduct this same research for the theatre industry, we don’t think you would get

Click here to read the story from The Hollywood Reporter.

Theatre Marketing »

Posted by Damian Bazadona [3 Feb 2006 | No Comment ]

The web presence of The New York Times has moved from being ‘ancillary’ to being ‘core’ according to Arthur Sulzberger Jr, Chairman and Publisher, The New York Times at a recent World Economic Forum.

Look out – that may be

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