Articles tagged with: New York Times
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At an industry event this past week, Nicholas Ascheim, the company’s director of entertainment, video and audio products, said that he feels premium content behind a paid wall could potentially scare off new generations of readers. This is very interesting …
Theatre Marketing »
In yet another sign that print advertising is still a major channel in reaching the core theatrical market, here is an interesting report about empty nesters and their media consumption patterns after the kids have flown the coup. According to …
Theatre Marketing »
Has the online news growth hit a wall? Yes, it’s clear that far more Americans use the Internet to get their news than a decade ago. But, what’s not being talked about is that the rate of the online news …
Theatre Marketing »
According to a new report, “one in three Internet users visit newspaper Web sites at least once per month. That’s 55 million visitors to online sites compared with the 116 million who pick up a paper edition over the course …
Theatre Marketing »
According to a recent story in the Hollywood Reporter, over 90% of 18-35 year olds go online to receive information about movies.
If you were to conduct this same research for the theatre industry, we don’t think you would get …
Theatre Marketing »
The web presence of The New York Times has moved from being ‘ancillary’ to being ‘core’ according to Arthur Sulzberger Jr, Chairman and Publisher, The New York Times at a recent World Economic Forum.
Look out – that may be …



