I’ll admit, I think Myspace is just lame. I think they shot themselves in the foot by not being as consumer friendly (or agency friendly) as they should have been. No real API, a clunky interface and servers that were …

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Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

So, MySpace just unveiled its redesigned home page. And, at first glance, it looks like Batman now owns Myspace. They made the home page one big eyesore of an advertisement. How’s that for community!?!? It’s clear that they are now …

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Through a show of hands, who really believes the following statement – ‘"for the month of May, 39% of visitors to Facebook.com were over the age of 35." That’s what a new research study) is claiming. Personally, I think …

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“We need a MySpace!,” say some of our super-duper clients. “That’s the key to getting to new audiences.” While there is some truth to that, it’s important to understand the large commitment that is required to create an effective MySpace …

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Are you looking to target the tween market for your production? Well, then you should become aware of virtual sites such as Stardoll, Doppelganger, Club Penguin and Gaia Online which are rapidly attracting a strong tween and teen market base. …

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And the lawsuits continue. "Continuing its aggressive campaign to remove unlicensed clips from video-sharing sites, Universal Music Group Friday sued social networking site MySpace.com for copyright infringement. The suit charges that MySpace doesn’t adequately police users from posting Universal-owned clips. …

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There has been a lot of talk on Broadway about embracing MySpace, Facebook and other social networking channels as a way to market shows. Before you consider launching your next campaign, consider this research:

Those who have profiles on …

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So, you want to create a ‘fake identity’ on MySpace for one of the characters in your show? Well, the novelty of that may be running out. We’ve done it for shows in the past and we were very happy …

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According to MySpace, this past week they accidentally deleted a host of accounts, triggering a wave of complaints on the blogosphere. They are calling it a ‘technical problem’. As we’ve reported in the past, MySpace.com will zap your account without …

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