Keep it dead simple, make it personal and give people a reason to pass it on. Those are three simple rules which many industry folks are sticking to when creating viral marketing campaigns. Makes total sense to me. The following …

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Here is a new advertising opportunity that may be an interesting way for live entertainment productions to reach its target audience. Advertising via podcasts.

This past week, a company by the name of Wizzard Media unveiled a new technology that …

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Between the stale pretzels and the dixie cup of water, there’s some new entertainment making its way on to your future flights. It’s Internet access!

This has been discussed for quite some time but it looks like there is …

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I know I sound like a broken record at this point, but it’s clear that consumers are having a much larger impact on the way brands are both built and shaped. Whether they loved your show or hated it, they …

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For productions seeking to reach a younger demographic, the idea of advertising in online and video games is becoming a hot topic of discussion. The article below speaks of the four primary options advertisers have to reach their target audiences …

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The CBS Corporation recently announced the creation of the "CBS Mobile Zone," a wireless high-speed network enabling New Yorkers (and tourists) to access the internet for free via a laptop or mobile device.  The zone will be from Times Square …

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Let me start with the fact that my iPhone rocks. I guess not the actual iPhone itself, since I have specific issues I wish could be fixed  (the keyboard really does stink), but rather the security blanket it has created …

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Brace yourself for the slew of rip-off pitches coming from the mobile advertising space. Mobile marketing is booming – and here come the vendors trying to capitalize on the hype. We’ve been doing a lot of mobile marketing campaigns over …

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For those of you that have doubted the future of mobile marketing, I highly encourage you to splurge on the new iPhone. Yeah, I admit, I caved into the hype… but after using it for the past few days, it’s …

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Having been aggressively testing mobile marketing over the past year, it’s clear to us that this new form of marketing will be making its way into theatrical marketing plans in the near future. While it may not be right for …

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