There is so much to be grateful for this Thanksgiving season. Personally, I’m celebrating my first holiday at home with my newly born son. Professionally, I have the most incredible staff around me and, at the same time, I have …

We have so much data floating around our office at the end of a quarter, I’m like a kid on Christmas morning (yes, I realize I’m a complete nerd). Each quarter, we do a deep dive analysis into survey data …

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

This topic has been discussed plenty of times in ad meetings over the years – during high tourist seasons, is running TV advertising an effective way of reaching tourists while they are in NYC, particularly in their hotel room? Is …

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Mobile marketing, while clearly an emerging channel that we will all want to explore, has serious legal issues that you must be aware of before marketing to consumers. We have spent a lot of time, money and resources with our …

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Last week, Steve Jobs announced details about the new iPhone due out next month. In a nutshell, it’s going to be faster, cheaper and have advanced functionality making it the one device that ultimately has the most potential for marketers …

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Slick website. Sexy ad units. Entertainment brands sure do love to talk – but how well do they listen? That’s the question we all should be focusing on.

The Internet age is about listening. Every click, forward, reply, IM …

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So, you walk up to your bus stop, scan your phone and through GPS it tells you how far the next bus is from picking you up.

This is the concept being tested at Case Western Reserve University in …

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So, tonight a group of friends will come together at your show for a ‘girls night out’.

One of those folks will share video footage they shot on their mobile device from that night out with a friend… that friend …

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Here’s a striking piece of data that symbolizes how quickly the mobile device is becoming a viable marketing channel. Before you read this tidbit of information – consider the iPhone only makes up 2% of smartphones worldwide!

According to the …

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