I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the …

A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a …

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

Just a quick heads-up for those of you trying to hit the NY Magazine crowd. According to Media Post, “New York magazine’s Web site, Nymag.com, is making its listings of nearly 5,000 restaurants and bars available via mobile phone. The …

Click here to read the full story.

Here’s some good news for local television stations and theater marketers.  While the web has had a huge impact on how consumers get their news at a national level, here is a very interesting research report stating that 75 percent …

Click here to read more.

Here is some very interesting information we came across that looks closer at the demographics of the typical mass transit user. This isn’t focused specifically on New York City transit but it points out how the typical mass transit user …

Read more here.

In an effort to expand both it’s coverage and it’s base of readers, the San Diego Union-Tribune is now offering an ‘all-San Diego-music all-the-time streaming radio station’. The paper has already aggressively moved a lot of it’s content online and …

Click here to read more.

OK – so this is probably a stretch to suggest that the touring markets should aggressively jump into the mobile marketing space.  That’s not what I’m advocating here. 

But, we did come across an interesting article that stresses the importance and direction of …

All theater marketers should give a quick read through this article.

Localized online marketing platforms are red hot right now for advertisers. New technologies continue to emerge to offer advertisers the ability to target consumers down to the street level.

We recently launched a campaign with HopStop (Mapquest …

Click here to read more.