The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From Broadway to Las Vegas to most of our non-profit …

Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story:

“As promised, the California assembly is considering a bill that would place …

Click here to read the article.

Sure, we all know by now that Google houses just about every dirty secret for Broadway (you might as well throw in Las Vegas shows as well). All of our discounts, stinky reviews, customer complaints and Reidel rants are a …

Here is a chock full of interesting points that I highly recommend all entertainment marketers dive into a bit more. According to a recent article in Mediapost, “YouTube is having trouble attracting as many female African-American and Hispanic adults as …

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Here’s an interesting new initiative coming out of Las Vegas. Based on a similar model to Facebook and MySpace, "MyVegas gives tourists a virtual meeting place where they and their friends can choose a hotel, buy tickets to events and …

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That’s right – 2008 will be the year that research comes front and center to marketing discussions. As I know there are many skeptics in the industry on the typical use of the word “research”, let’s start with the basic …

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Between the stale pretzels and the dixie cup of water, there’s some new entertainment making its way on to your future flights. It’s Internet access!

This has been discussed for quite some time but it looks like there is …

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Reaching tourists is a critical component of any marketing and advertising strategy for live entertainment productions. While the Internet has opened up a variety of channels to reach them, it’s still a difficult task to accomplish on a typical production …

Click here to access the story (click on the 2006 Las Vegas Visitor Profile Study link)

If you are doing (or plan on doing) and work in the booming Las Vegas market, here are some tidbits of information you may find helpful. Did you know 20% of people that visit Las Vegas are first-time visitors? Or, …

Download the report from the LVCVA website.

What a market, huh?  There is so much business to be had in the Las Vegas market for theatrical productions.  At the same time, there is so much competition.

From what we’ve seen, the key resource to consider for a Las …

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