This week the UK’s Independent newspaper online discussed the most successful movie campaigns of 2010. I’ve always considered film to be one of the more proactive leaders in entertainment who embrace digital and now it seems interaction is …

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …

According to a new study examining consumers’ attitudes towards digital media, “as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.” David Poltrack, Chief Research Officer for CBS Corporation and …

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Integration in the delivery of your marketing message is key when trying to reach a younger audience. According to the "2006 Media Consumption" survey, college students and recent graduates are more likely to respond to ads they see on multiple …

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In short, the answer is simple – implement a supporting search engine marketing campaign.

In a study recently released by Advertising Age, over 66% of consumers regularly use the Internet while they are watching TV. In addition, over 80% of …

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Here’s a piece of very interesting research.

According to a Post-Holiday Online Shopping Study conducted by Jupiter Research, 47% of Internet users who reported researching products online during the 2005 holiday season bought those products offline at a physical store, …

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A print ad in the New York Times. A high exposure promotion delivered by TMG. A compelling, quote filled radio spot. A search marketing campaign. What do all of these elements have in common?

They all perform better when supported …

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Video content is all of the hype right now. With the new technology being released on mobile devices, consumers could watch our b-roll footage, TV spots and cast interviews right on their mobile devices.

But, just because they could, doesn’t …

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So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the “chatter” or “buzz” that comes from that television appearance? It’s easy to watch short-term ticket sales but gauging word-of-mouth is much …

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So, can a television ad really drive online traffic? Consider this.

“The number of minutes adults spend simultaneously surfing the Web and watching TV has increased a dramatic 72 percent, from an average of 174 minutes per week in 2001 …

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