Here is a chock full of interesting points that I highly recommend all entertainment marketers dive into a bit more. According to a recent article in Mediapost, “YouTube is having trouble attracting as many female African-American and Hispanic adults as …

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With the value of the dollar plummeting and with international audiences pouring in to the US, how and where we talk to international audiences is becoming more and more of a critical issue. With that said, we welcome Facebook’s new …

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If you are actively seeking to target the Hispanic community, you should certainly consider testing the social networking space. The following article from the Washington Post dives into the topic into some good detail.

One quote worth noting: “About …

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I can’t stress enough the magnitude of this topic if you are actively seeking to reach out to the Hispanic or African American communities online. The “digital divide” has long been a topic of discussion, regarding the overall gap between …

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If you are looking to specifically target the African- American or Hispanic market, he’s an interesting study worth noting. According to the new study, "African-Americans and Hispanics have exceptionally high receptivity to advertisements on the radio compared to other media. …

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Here is a very interesting article on the Hispanic market. Let’s look at some of the highlights. I’m taking this straight from the article written by Danay Escanaverino in ADOTAS online.

- There are too many misconceptions about targeting Hispanics …

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According to a new report, the number of Hispanic online users is expected to climb to 21 million users by the year 2010. What’s more interesting, is that study finds that the Hispanic online population tends to skew younger with …

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Focus on the Hispanic market
Study conducted by FEEDBACK Research

- Hispanic respondents are 49 percent more likely to buy from a Spanish language site when shopping online.

- Fifty-four percent of Spanish-speaking respondents make online purchases, and 45 percent of those surveyed expect to increase online purchases of products and services within the next year.

- Favorable prices is justification for 69 percent of Spanish-speakers to shop on the Internet, while 58 percent of respondents from the same segment are comfortable with the secure credit card transactions.