A common question continues to come up regarding search engine marketing – “Can I purchase keywords on Google based around the names of competing shows?” The idea being that if someone is Googling "X the musical", a competing show (Y the musical) …

Read On

I think it’s fair to say that the concept of select distribution has been forever disrupted with the advent of the Internet. We’ve seen discount offers which used to be given to a select few now being proliferated online on …

Click here to read more.

Google!  That’s right, according to a new study that interviewed 1,200 females 16-25 years old, Google was chosen as their favorite site.  Coming in at #2 on the list was Facebook.com.  Check out the complete list below.  No big surprises. …

More stats are available here.

Googe is now testing a new ad platform where advertisers only pay when users complete a pre-defined action.  In theory, in the theatre world, you would only be paying for advertising that drives actual ticket sales.  We will keep you …

Click here to read more.

These guys never stop. Google is now exploring audience measurement in the TV sector. Read this excerpt from an article released in WebProNews.com.
"Google recently won an award for a paper (PDF)on interactive television applications that wirelessly link your …

Click here to read more.

Localized online marketing platforms are red hot right now for advertisers. New technologies continue to emerge to offer advertisers the ability to target consumers down to the street level.

We recently launched a campaign with HopStop (Mapquest …

Click here to read more.

We hate to sound like a broken record but it’s just too important not to cover this topic again.

More than half of purchases related to consumer Internet searches occur offline, according to a new study by Google and …

Click here to read more.

What if we told you that a bootleg video of your entire production may now be freely available online as you read this?

A few weeks back we received an email alerting us that a bootleg of one of our …

Click here to request Google to remove show footage.

What do Britney Spears and Harry Potter have in common?  They are both in Google’s list of top news searches in 2005.

This report offers some interesting research on key issues and topics from 2005.

Click here to view the report.

In an annual survey of 2,528 branding professionals and students, the brand that had the most impact in 2005 was???

Not Apple… Not Starbucks… The suspense must be killing you…

Click here to find out.