“Hey, let’s target college students – put some ads up on Facebook!”  The basic idea that college students are the primary target is a somewhat popular assumption but there has been significant data that has been coming out that debunks …

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I’ve now heard from three different people over the past month or so, “Aren’t websites dead? I’ve heard everything will be on social networks, no?” If anyone gives you this advice, please run as far as possible from them. Leave …

For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of causing the information to be publicised widely, …

I ordered a pub lunch with my brother in-law this week at The Manly Wharf Hotel and was given one of those electronic pagers that bleep and buzz at you to tell your order is ready at the …

A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a …

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …

It’s been a hot topic for some time now – the question of whether or not your brand should have a presence on the popular social networks of Facebook, MySpace and Twitter.

I’ve been away for the past few months …

In case you needed any more research to show the impact that social media has had on consumer media consumption patterns, here’s an article highlighting the point that four out of five Americans now belong to a social network.

Now, I know there are still a ton of skeptics in our industry about the topic of social media and at what point is the investment worth it and at what size should that investment be. This is a good thing!

Winning in the social media space is not easy. There is a ton of hype and often little talk about the leg work and the extensive creative thinking that is needed to make a social media presence an impactful part of your overall marketing plan.

I think these are the right kind of discussions that we all should be having and I can tell you our agency is doing extensive research trying to develop some basic benchmarks for the industry. In the meantime, take a look at the following research report – these numbers really do highlight how the rate of growth in social media usage is absolutely staggering.

According to the article…

"We’d like to officially welcome you to The Facebook Age. Now, according to a new report from Forrester Research, more than four in five U.S. online adults report using social media at least once a month, while half report participating in social networks like Facebook. And while young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.

‘This means the time to build social marketing applications is now,’ said Forrester analyst and report author Sean Corcoran. ‘Interactive marketers should influence social network chatter, master social communication, and develop social assets — even if their customers are older.’"

Read on.

The heat is on for live entertainment organizations to keep pace with the ever changing consumer behavior of ticket buyers and the emergence of social media platforms is the hot topic at hand. Twitter, Facebook, MySpace, YouTube, Vimeo – the …

Here's a great rant on the topic that even Seth Godin chimed in on (scroll down to the comments section after you read it).

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …