With all the hype around Groupon, I find myself a bit confused as a marketer on what my actual position is on them.  The idea of giving a discount or promotion to get new audiences in the door is a …

I talked the other day about whether or not Live Entertainment is an Industry (and my answer is ‘yes.’) Today, I’m asking how that industry is doing.

For a long time, I’ve been saying that Live Entertainment is …

I might be the only person who refers to “live entertainment” as an industry. Most people I deal with professionally say that they are in the concert industry, professional sports, theatre, arts or something specific like that. So I’m the …

It really does begin to feel like a broken record. “This social media and engagement stuff is quite exciting, but does any of this really drive ticket sales?” I must get asked this question at least once a week. It’s …

Tons of companies claim to offer advertising opportunities to target consumers based on their social media usage. Targeting consumers based on who their friends are, what they’ve shared or the sentiment of what they are posting – these are all …

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BroadwaySpace announced Broadway’s 50 Most Powerful People last week and it got me thinking. My immediate response was to recall the ‘Time Person of the Year’ a couple of years ago when they announced “You” as the most …

I hate the slippery slope excuse. As an agency, this comes up a lot for us. We live and die by creating engaging ideas which, when it comes to execution, is often in the dead center of the slippery slope …

This election season exemplified one very simple thing for me – the effectiveness of advertising as we know it is on a one way path to death. Political advertising has always been a messy canvas, but this year for some …

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The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From Broadway to Las Vegas to most of our non-profit …

I’ve participated in a variety of speaking engagements over the past month with arts and entertainment marketers across the country. The most common question asked across presentations was “what’s next on the horizon for digital marketing?” My answer to this …