Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it feels like one big broken record of lofty …

Miramax announced today that it will begin selling and renting movies through Facebook. They have added what they are calling an interesting twist which is the ability for people to chat and interact with their friends in real-time throughout the …

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The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the recession. This is a great thing for marketers of …

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Fans of geolocation marketing must be smiling today. I am.

Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a great marriage as Google needs solid content and Zagat needed some firepower …

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Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting creative thinking in an industry that has …

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This past May marked the 10 year anniversary since Situation Interactive was officially founded.  Over the past ten years, I’ve had the great pleasure to work on hundreds of live entertainment productions and sit in thousands of meetings across the …

It’s that time of year again. In the next few months, a slew of shows will open on Broadway. The entire team – cast, creative, producers, marketers, investors, management – will sit anxiously awaiting word from what the critics will …

As I sit stranded in the airport in Atlanta, I find myself in search of one thing – a Starbucks. It’s amazing when I really think about it. I used to HATE Starbucks (or at least what I thought it …

“Hey, let’s target college students – put some ads up on Facebook!”  The basic idea that college students are the primary target is a somewhat popular assumption but there has been significant data that has been coming out that debunks …

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