Well, it seems Friday is (for now) according to a new report.

“The study finds Friday to be the best day to send e-mail. The past two quarters show a tendency for higher open and click rates on Friday. …

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Here are some key statistics to keep in mind when measuring the success of email blasts.

According to a June 2005 report from Doubleclick, here are some benchmarks for email marketing that will help put a perspective on “acceptable” …

Click here to read the complete report (.pdf).

We are not meaning to sound the alarm here but if AOL and Yahoo have their way, commercial email blasts will likely take a price bump upwards.

Here is an excerpt from the article:

“The two companies are working …

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So here are some research tidbits to consider when developing your next campaign:

Men are more self-assured in the online information glut.
Men are more comfortable than women in navigating the frenetic, crazy mess that is the Information Superhighway. …

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The following is an excerpt from an article that Jack Aaronson wrote in which he touches on the topic he calls “Pavlovian Marketing“.

I included this piece simply because it’s a very interesting comparison to Broadway marketing tendencies. You can …

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A few weeks back we touched on the a new research report stating that Monday’s during the holidays will be big shopping days online. The general premise is people visit the stores over the weekend and then look to make …

Click here to read more about "Cyber Monday."

A new study shows that people search the weekends for gifts at the brick-and-morter stores but many follow-up online on Monday to make purchases.

So, the weekend is for searching and the Monday is for purchasing to many folks. …

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Are you sitting down for this one?

One fifth of permission-based e-mails did not reach the inbox during the first half of 2005, according to a new deliverability study from Return Path.

That’s 20% of email that is sent to …

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First, the bad news.

In short, fewer of our messages are reaching our prospective customers. People are becoming so overwhelmed with email that the number of emails they are opening is actually decreasing.

In short, they attribute this to …

Click here to read more from the study.

Next time you look at the sales reports and see the incredible success of your Playbill email blast, consider this:

“Research by Forrester found that consumers place more trust in Web sites and e-mails they signed up for than in …

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