There are plenty of reasons to celebrate what email marketing has done for the arts and live event industries. It has reduced marketing costs, increased our reach to new audiences, added new levels of performance reporting, opened new ways to …

I think it is fair to say that the performing arts industry is pretty far behind the email marketing curve, operating with email 1.0 technology.  New technologies exist to tie email into ecommerce–more email 2.0. Think of email marketing as …

Considering we are an industry that sends a ridiculous amount of email to the same people every day – the topic of subject lines is a very important one.

According to a new study by Alchemy Worx, “open rates …

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That’s right – 2008 will be the year that research comes front and center to marketing discussions. As I know there are many skeptics in the industry on the typical use of the word “research”, let’s start with the basic …

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For an industry that does a ton of email marketing, we thought we would revisit what seems to be working and what’s not in other email-heavy fields.

We came across some interesting analysis from MediaPost.com that we thought you …

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So what is the best day to send out email blasts? A few months back we saw one report say Friday. A few weeks back, we found another study say Saturday. Around the holidays this past year, we …

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According to a new study, for the second quarter of this year, Saturday was the best day to send out email offers. The report states, "Saturdays saw e-mail open rates of 38.3 percent, and click-throughs of 5.4 percent. Open rates …

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According to a new report, more than one in three consumers mistakenly report e-mail that they have signed up for as "junk" or "spam" mail. This could be a major problem for Broadway show lists that do a lot of …

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It’s a very important topic and one that the theater world needs to address as we continue to rely on email marketing to drive ticket sales.

Consider the fact that a typical show can send over 500,000 emails before first …

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