Considering we are an industry that sends a ridiculous amount of email to the same people every day – the topic of subject lines is a very important one.

According to a new study by Alchemy Worx, “open rates …

Read On

So what is the best day to send out email blasts? A few months back we saw one report say Friday. A few weeks back, we found another study say Saturday. Around the holidays this past year, we …

Read more.

According to a new report, more than one in three consumers mistakenly report e-mail that they have signed up for as "junk" or "spam" mail. This could be a major problem for Broadway show lists that do a lot of …

Click here to read more.

It’s a very important topic and one that the theater world needs to address as we continue to rely on email marketing to drive ticket sales.

Consider the fact that a typical show can send over 500,000 emails before first …

Click here to read more.

Well, it seems Friday is (for now) according to a new report.

“The study finds Friday to be the best day to send e-mail. The past two quarters show a tendency for higher open and click rates on Friday. …

Click here to read more.

Here are some key statistics to keep in mind when measuring the success of email blasts.

According to a June 2005 report from Doubleclick, here are some benchmarks for email marketing that will help put a perspective on “acceptable” …

Click here to read the complete report (.pdf).

We are not meaning to sound the alarm here but if AOL and Yahoo have their way, commercial email blasts will likely take a price bump upwards.

Here is an excerpt from the article:

“The two companies are working …

Click here to read the full story on Forbes.com.

Are you sitting down for this one?

One fifth of permission-based e-mails did not reach the inbox during the first half of 2005, according to a new deliverability study from Return Path.

That’s 20% of email that is sent to …

Click here to read the complete story.

First, the bad news.

In short, fewer of our messages are reaching our prospective customers. People are becoming so overwhelmed with email that the number of emails they are opening is actually decreasing.

In short, they attribute this to …

Click here to read more from the study.