So, there’s been a ton of buzz as of late about rumors of many of the major news publishers getting together, led by Rupert Murdoch, to discuss a larger strategy of charging consumers for online content. This has been talked about plenty of times in the past and a few of the major online publications do charge for content but I do get the feeling that there is new pressure beginning to heat up for the leading news publishers to begin getting their revenue figures back up. Online is the one place that many feel has the best growth potential opportunities in the current market place.

Personally, if me paying a couple bucks a month helps ultimately save the leading news organizations – I’m game.

Print advertising is plummeting and online advertising has slowed. In addition, there is no evidence that the current business model will ever be able to slide lost print revenue into filling online inventory. While cost-cutting efforts have been making the finanical reports seem hopeful, these are short-term fixes and over time the popular news media need to figure out new revenue streams that have legs.

It’s clear that Google’s expansion into aggregating news has really rubbed many in the newspaper business the wrong way.

According to the news publishers interviewed in the attached story, "we can no longer stand by and watch others walk off with our work under misguided legal theories. We are mad as hell, and we are not going to take it anymore." Wow.

Read the following story and I suggest you keep a very close eye on this.

Read on.

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

Blogs are still a hot topic, and I came across this interesting article that I think is a must read for anyone interested in starting a blog. We all know the reasons why you WOULD WANT to start a blog, …

Click here to read the full story.

According to a new study examining consumers’ attitudes towards digital media, “as the public at large becomes more connected to digital media, the more engaged they become in primetime television programming.” David Poltrack, Chief Research Officer for CBS Corporation and …

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CNN.com is about to launch six new video podcasts aimed to recruit younger viewers. What’s interesting is that they are actually ‘investing’ in podcasting (rather than just recycling content) by creating footage exclusively for four of the podcasts.

To …

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Yes, we’ve all heard of MySpace by now and many productions already have one. But, it’s not just having a MySpace set-up that encompasses a social networking marketing strategy. Nor, is running an online banner advertising campaign on MySpace (or …

Click here to learn more about social networking and creating the right MySpace strategy.

The Internet has moved into the spotlight during this year’s Olympic coverage.

According to Clickz.com, “current Olympic coverage and promotion is creating important new rules in how content is created, distributed, valued, and marketed.”

It shows how the website is …

Click here to read more about the coverage from Clickz.com.

Well, Mark Burnett has inked a deal with AOL to produce a new online-only broadband video reality series.

What’s most interesting as you will read in the article is that they are investigating the implementation of “hotspotting” technology which is …

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The web presence of The New York Times has moved from being ‘ancillary’ to being ‘core’ according to Arthur Sulzberger Jr, Chairman and Publisher, The New York Times at a recent World Economic Forum.

Look out – that may be …

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We’ll be the first to admit that we hate comparing theatre to the film industry. Price point, accessibility and the consumer experience and are on complete opposite sides of the spectrum.

With that said, we do think there is something …

Click here to read the complete study.