A few weeks back, I posted a story covering the trends of user-generated content (i.e., reviews, etc.) and its emerging growth within the online space. Sure, people care what critics think, but they also care about what their fellow consumers …

With most theatrical marketers targeting female ticket buyers, I thought this article from the Center for Media Research would be of great interest to many of our readers. Let me introduce you to the Content Responsibles, The Natural Hybrids, The …

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For Broadway, the way we traditionally position what people say about our shows is through advertising quotes and testimonials. In short, it’s always been handled in a very controlled format where we can control the exact messaging. With the emergence …

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Here is a great article that was sent to me from Las Vegas marketing guru Debbi Medsker that I thought was quite interesting which covers newspaper website audiences. Granted, it was released by the Newspaper Association of America which is …

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According to a study commissioned by online audio and video search engine Podzinger, "consumers typically only play 15% of an entire online video or audio. The study also indicated that consumers are willing to tolerate 10- to 15-second video ads …

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All of the coverage in the advertising space has been centered around the current state of the print advertising space – particularly the daily newspapers. But, what’s happening in the world of magazine advertising?

We came across some interesting research …

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We’ve said it time and time again but it’s clear that the web is becoming more and more integrated with how people consume media. Research clearly indicates that we live in a ‘multi-tasking world’ and people consume their media the …

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According to a new study, for the second quarter of this year, Saturday was the best day to send out email offers. The report states, "Saturdays saw e-mail open rates of 38.3 percent, and click-throughs of 5.4 percent. Open rates …

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We came across an interesting report that takes a closer look into how women shop. While the article doesn’t say the age group they focused on nor does it cover entertainment purchasing, I think there are some interesting points to …

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Here is a very interesting article on the Hispanic market. Let’s look at some of the highlights. I’m taking this straight from the article written by Danay Escanaverino in ADOTAS online.

- There are too many misconceptions about targeting Hispanics …

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