Articles tagged with: Consumers Researching
Featured, Theatre Marketing »
So, who actually pays full price for Broadway tickets anymore? I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system. The information we received may surprise you.
First, I …
Arts Marketing, Film Marketing, Live Event Marketing, Sports Marketing, Theatre Marketing, Travel Marketing »
This weekend I bought a new iPod at the Apple Store. By the time I left the store there was an email in my inbox asking for my opinion in a survey about the service I received.
Today, I called …
Theatre Marketing »
There is so much to be grateful for this Thanksgiving season. Personally, I’m celebrating my first holiday at home with my newly born son. Professionally, I have the most incredible staff around me and, at the same time, I have …
Theatre Marketing »
When Facebook drew up its original business plan, do you think it factored in ‘customer-service’ as an expense that had to increase in time? Their number of subscribers grow by thousands daily – do you think behind the scenes they …
Hereís an interesting story of someone who just went through this with Facebook.
Arts Marketing, Film Marketing, Live Event Marketing, Sports Marketing, Theatre Marketing, Travel Marketing »
Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years, at least five lawsuits–and possibly …
Theatre Marketing »
A few weeks ago, I received a letter from Sears saying I was rejected for their store credit card. Problem was, I never applied for one. Well, sure enough, I just found out that I have been a victim of …
Theatre Marketing »
Theatre Marketing »
We recently launched a multi-show campaign targeting tourists before they arrive in New York City. Across six shows, we saw overall sales of over $500k in the bank during the most difficult time of the year for shows to sell …



