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Articles tagged with: Consumers Researching

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Posted by Damian Bazadona [22 Feb 2011 | 14 Comments ]
Broadway Discounts Gone Wild

So, who actually pays full price for Broadway tickets anymore?  I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system.  The information we received may surprise you.

First, I

Arts Marketing, Film Marketing, Live Event Marketing, Sports Marketing, Theatre Marketing, Travel Marketing »

Posted by Erik Gensler [30 Mar 2010 | No Comment ]

This weekend I bought a new iPod at the Apple Store.  By the time I left the store there was an email in my inbox asking for my opinion in a survey about the service I received.

Today, I called

Theatre Marketing »

Posted by Damian Bazadona [29 Nov 2009 | No Comment ]
So Much To Be Thankful For

There is so much to be grateful for this Thanksgiving season. Personally, I’m celebrating my first holiday at home with my newly born son. Professionally, I have the most incredible staff around me and, at the same time, I have

Theatre Marketing »

Posted by Damian Bazadona [20 Jan 2009 | No Comment ]

When Facebook drew up its original business plan, do you think it factored in ‘customer-service’ as an expense that had to increase in time? Their number of subscribers grow by thousands daily – do you think behind the scenes they

Hereís an interesting story of someone who just went through this with Facebook.

Arts Marketing, Film Marketing, Live Event Marketing, Sports Marketing, Theatre Marketing, Travel Marketing »

Posted by Damian Bazadona [20 Jan 2009 | No Comment ]

Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years, at least five lawsuits–and possibly

Click here to read the article.

Theatre Marketing »

Posted by Damian Bazadona [27 Feb 2008 | No Comment ]

A few weeks ago, I received a letter from Sears saying I was rejected for their store credit card. Problem was, I never applied for one. Well, sure enough, I just found out that I have been a victim of

Read the research here.

Theatre Marketing »

Posted by Damian Bazadona [20 Nov 2007 | No Comment ]

Last year, all of the hype was around Cyber Monday – the first Monday after Black Friday. The thought process was that Cyber Monday was the day when many people log on at work to look for gifts they didn’t

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Theatre Marketing »

Posted by Damian Bazadona [23 Oct 2007 | No Comment ]

We recently launched a multi-show campaign targeting tourists before they arrive in New York City. Across six shows, we saw overall sales of over $500k in the bank during the most difficult time of the year for shows to sell

Read more research about online travel planning here.

Theatre Marketing »

Posted by Damian Bazadona [21 Oct 2007 | No Comment ]

While Internet advertising continues to grow rapidly, not all is rosy for marketers looking to capitalize on reaching consumers online. According to a new study, people still remain reluctant in comparison to other media outlets when engaging with advertising in

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