Simply stated, according to a new research study, the answer is public relations.

While it may not be ‘fair’ to compare advertising and public relations, it does look at the fundamental question of how you generate buzz around your production. …

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Termed CGM, or consumer-generated media, it is already having an effect on many of your productions.

Simply stated, CGM is comprised of message boards, chat room and other places online where people voice their opinions on products and services. …

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Can you buy good word-of-mouth?

- One third of consumers said they’d be disappointed if a trusted contact failed to disclose that he or she received incentives to recommend a particular product.

- Twenty-six percent said they’d never trust that friend again, and 30 percent said they’d be so turned off that they’d shun the product or service.

(Study by Intelliseek/August survey of 660 online consumers. )

So, you read a rave or a rant about your production on some random blog? What effect does that really have?

Well, the answer varies, but it’s safe to say that a large portion of your non-traditional theater base may …

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What are the effects of online chatter?

We all visit Talkin’ Broadway, Broadway World and other chat boards to hear the buzz on shows. Does the positive or negative chatter really lead to an effect on ticket sales?

It’s …

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