BroadwaySpace announced Broadway’s 50 Most Powerful People last week and it got me thinking. My immediate response was to recall the ‘Time Person of the Year’ a couple of years ago when they announced “You” as the most …

Jim Royce, April 2010

We’re in an economic time when every business and arts organization needs to look intently at its core audiences.  They already know you and may be easier to attract than a newbie.

Ask yourself: what can …

Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

Quick reminder – if you are a show selling your tickets through Telecharge, make sure you are participating in the College Tix program. As of right now, NYU, Columbia and Baruch students are participating in the program – there is …

As stated on numerous occasions, we are not crazy about the ‘movie’ and ‘theater’ industry analogies. When you really think about it, it’s comparing apples to oranges.

With that said, they do spend boat loads of money and are …

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Publicity is one of the key drivers to Broadway ticket sales.  Good press could equate to big sales.  Bad press could be devastating.

Elements from your overall publicity live in Google, get spread through blogs, run on syndication networks and are ultimately read by millions.  They are talked about on message boards, chat rooms and make their way into every day

Publicity is one of the true market drivers for Broadway sales.

Variety and The New York Times have been two primary resources for covering both the art and business of Broadway.  To the Broadway community, their coverage has an incredible impact on our business for better or worse.  Furthermore, it

Here is an interesting article from The New York Times about a recent “Word-of-Mouth Association” conference. It talks about the emergence of a word-of-mouth marketing industry and how companies are beginning to think more strategically about using it in their …

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So, your production is on GMA or the Today Show. We watch ticket sales closely but what about the “chatter” or “buzz” that comes from that television appearance? It’s easy to watch short-term ticket sales but gauging word-of-mouth is much …

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How do you get your fans blogging about your production? How can you jumpstart the word-of-mouth online?

To answer these questions, it’s important to understand the mindset of a blogger. Many people think of bloggers as reporters. While I think …

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