At a recent travel conference, I noticed something that was very disappointing – Broadway is missing out on significant opportunities happening in the travel industry. Here were all of these travel brands saying “we need to find new ways to …

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Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s really …

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Just about every marketing plan ever created for a Broadway show put the 35 – 54 year old mom as the primary target market. Here’s a really informative article that dives into this demographic by looking at what is labeled …

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Over the past quarter, we ran a survey online that aimed to dive deeper into theatergoers’ behavior and preferences online. While there is a lot of information we took from the research, I pulled out two specific focuses of the …

Google is the central point of discussion in many marketing meetings I sit in and there is one particular topic that continues to bug me.  Yes, there is no doubt that we all know Google is the primary portal into …

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Type ‘Diet Coke’ into Google – you can’t miss the listing of ‘Diet Coke Sucks’ three listings down the page. Brands of all shapes and sizes are continuing to have major challenges arise in the primary search engines when consumers …

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Here is a chock full of interesting points that I highly recommend all entertainment marketers dive into a bit more. According to a recent article in Mediapost, “YouTube is having trouble attracting as many female African-American and Hispanic adults as …

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The weakening dollar and what may very well be a US recession – the perfect blend of market conditions that make the international tourist a very tempting figure for live entertainment productions.

Looking at the New York market, last …

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Here’s some helpful information about a prime Broadway demographic – Babyboomers. I’ll keep it simple and bullet point some key quotes directly from the story. Here’s what you need to know:

- 72 percent of those aged 50 to …

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