Articles tagged with: Broadway
Headline, Theatre Marketing »
This past May marked the 10 year anniversary since Situation Interactive was officially founded. Over the past ten years, I’ve had the great pleasure to work on hundreds of live entertainment productions and sit in thousands of meetings across the …
Featured, Theatre Marketing »
So, who actually pays full price for Broadway tickets anymore? I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system. The information we received may surprise you.
First, I …
Theatre Marketing »
BroadwaySpace announced Broadway’s 50 Most Powerful People last week and it got me thinking. My immediate response was to recall the ‘Time Person of the Year’ a couple of years ago when they announced “You” as the most …
Live Event Marketing »
The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From Broadway to Las Vegas to most of our non-profit …
Featured, Theatre Marketing »
Featured, Theatre Marketing »
A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a …
Theatre Marketing »
Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my …
Headline, Theatre Marketing »
$4 million dollars – that’s what I would venture to say is a pretty close estimate to the amount of advertising dollars spent on newspaper ABC listings by the Broadway industry last year. I don’t buy print advertising, so I …
Theatre Marketing »
There is so much to be grateful for this Thanksgiving season. Personally, I’m celebrating my first holiday at home with my newly born son. Professionally, I have the most incredible staff around me and, at the same time, I have …




