Home » Archive

Articles tagged with: Broadway

Headline, Theatre Marketing »

Posted by Damian Bazadona [22 Jun 2011 | 3 Comments ]
Great Leaders on Broadway

This past May marked the 10 year anniversary since Situation Interactive was officially founded.  Over the past ten years, I’ve had the great pleasure to work on hundreds of live entertainment productions and sit in thousands of meetings across the

Featured, Theatre Marketing »

Posted by Damian Bazadona [22 Feb 2011 | 14 Comments ]
Broadway Discounts Gone Wild

So, who actually pays full price for Broadway tickets anymore?  I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system.  The information we received may surprise you.

First, I

Theatre Marketing »

Posted by Richard Le Cocq [26 Nov 2010 | No Comment ]
Who Really Is The Most Powerful?

BroadwaySpace announced Broadway’s 50 Most Powerful People last week and it got me thinking. My immediate response was to recall the ‘Time Person of the Year’ a couple of years ago when they announced “You” as the most

Live Event Marketing »

Posted by Damian Bazadona [2 Nov 2010 | No Comment ]

The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From Broadway to Las Vegas to most of our non-profit

Featured, Theatre Marketing »

Posted by Ken Davenport [22 Aug 2010 | One Comment ]
Non-profits can do it. Why can’t we?

I’m not talking about not paying taxes. I’m talking about subscriptions.

Could a commercial theater subscription exist?

Featured, Theatre Marketing »

Posted by Richard Le Cocq [4 Aug 2010 | One Comment ]
Under one umbrella.

A friend of mine told me about her trip to Japan several years ago, where she ended up making friends with a group of businessmen in Tokyo who kindly bought her a few drinks while she waited for a

Theatre Marketing »

Posted by Richard Le Cocq [30 Jul 2010 | 3 Comments ]

Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s West End and of course my

Headline, Theatre Marketing »

Posted by Damian Bazadona [10 May 2010 | 7 Comments ]
Broadway’s Changing ABC’s

$4 million dollars – that’s what I would venture to say is a pretty close estimate to the amount of advertising dollars spent on newspaper ABC listings by the Broadway industry last year. I don’t buy print advertising, so I

Theatre Marketing »

Posted by Damian Bazadona [29 Nov 2009 | No Comment ]
So Much To Be Thankful For

There is so much to be grateful for this Thanksgiving season. Personally, I’m celebrating my first holiday at home with my newly born son. Professionally, I have the most incredible staff around me and, at the same time, I have