Listen up theatre marketing and press folks.

This week, Amazon.com announced plans to start hosting authors’ blogs on its site. They have organized more than a thousand writers already to the initiative called Amazon Connect.

Do any of the authors …

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Reuters is now expanding it’s reach online. They are now allowing websites, blogs and news organizations to stream Reuters video footage on their websites.

So, a feature on Reuters.com means a lot more coverage online and, more importantly, means your …

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Attention PR folks.

A few weeks back, we presented an article called “Who’s Blogging About Your Production.” Well, if Yahoo has it’s way, this may become an even more important topic to discuss.

In an effort to give their users …

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How do you get your fans blogging about your production? How can you jumpstart the word-of-mouth online?

To answer these questions, it’s important to understand the mindset of a blogger. Many people think of bloggers as reporters. While I think …

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I love this story. Here is a study from London that looks into the everyday buzz builders and their tech savvy.

“A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends …

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So, you read a rave or a rant about your production on some random blog? What effect does that really have?

Well, the answer varies, but it’s safe to say that a large portion of your non-traditional theater base may …

Click here to read an interesting article on the blogging world.

So, who really reads ‘blogs’ anyway?

Well, Fifty million Americans, or 30 percent of all American Internet users, that’s who.

“Blog readers are an attractive audience to advertisers: they are more likely young, wealthy, on broadband, and spend significantly online,” …

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